Product Spotlight: Magnum Ice Cream

July 13, 2011

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“Karl Lagerfeld has inspired women to pursue the pleasures of fashion and life gracefully for decades. We intuitively knew he would carry that same mentality to the set. His creative vision brings the pleasure of enjoying Magnum ice cream to life in an inspirational, beautiful art form.”

Magnum Ice Cream.

Launched in 1989, Magnum was the first handheld ice cream targeted as a premium ice cream for adults. Today, Magnum is one of the world’s leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams. Magnum gourmet ice cream bars are made from the finest ingredients—vanilla bean or chocolate ice cream dipped in thick Belgian chocolate. They can include such delicious layers as caramel sauce and a rich chocolatey sauce. Try all 6 of the ice cream flavors currently available in the U.S.

Rachel Bilson plays an art student, a ballerina and a fashion model in three short films that promote Magnum ice cream bars, which were directed by Chanel designer Karl Lagerfeld.

All the ice cream bars come individually packaged in a gold foil wrapping, which gives it a tinge of sophistication. 

The wooden stick is embossed with MAGNUM and the chocolate layer of the chocolate bar is embossed with the letter M. 
Magnum features a silky vanilla bean ice cream dipped in a thick layer of Belgium milk chocolate. The ice cream is not only rich but you can even see the individual vanilla bean seeds, which give that extra boost of vanilla flavor. When you bite into the bar, the chocolate layer breaks into pieces but then soon melts along with the ice cream into a harmonious swirl. 

More information can be found at MAGNUM.com.
Follow Magnum on Facebook and Twitter.
Disclaimer: This post is not sponsored and no special compensation for given for this review. Magnum Ice Cream bars were provided by Magnum. All opinions and photographs are copyrighted by ATasteOfKoko. 


Jane Ko is the Austin blogger behind A Taste of Koko, Austin's top food and travel blog featuring the hottest restaurants and weekend getaways. Jane has been a speaker at South by Southwest (SXSW), Texas Conference for Women, BlogHer, and more on entrepreneurship and social media. She lives in Austin Texas with her dog and cat.