“Karl Lagerfeld has inspired women to pursue the pleasures of fashion and life gracefully for decades. We intuitively knew he would carry that same mentality to the set. His creative vision brings the pleasure of enjoying Magnum ice cream to life in an inspirational, beautiful art form.”
Magnum Ice Cream.
Launched in 1989, Magnum was the first handheld ice cream targeted as a premium ice cream for adults. Today, Magnum is one of the world’s leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams. Magnum gourmet ice cream bars are made from the finest ingredients—vanilla bean or chocolate ice cream dipped in thick Belgian chocolate. They can include such delicious layers as caramel sauce and a rich chocolatey sauce. Try all 6 of the ice cream flavors currently available in the U.S.
Rachel Bilson plays an art student, a ballerina and a fashion model in three short films that promote Magnum ice cream bars, which were directed by Chanel designer Karl Lagerfeld.