Every year, severe acute malnutrition claims the lives of 2.6 million children. That’s one child every 12 seconds. But here’s the thing… it’s preventable. Children suffering from severe acute malnutrition have a low weight-for-height ratio and suffer from wasting (extreme thinness) or edema (swelling)—often resulting from illness and a lack of nutritious foods in their diet. It is a preventable, yet serious, life-threatening condition currently afflicting 20 million children worldwide, and right now less than 10% of children are receiving the life-saving treatments they need. But that’s all about to change.
This Bar Saves Lives, created by actors and activists Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel, are 3 delicious, non-GMO snack bars packed with superfoods. Whole Foods brought them in stores to bring awareness to their buy-one, give-one movement. For each bar you purchase, one life-saving packet of Plumpy’Nut®—a nutrient-rich paste—is donated to a malnourished child across the world.
How Does This Bar Saves Lives Help?
It’s simple: for every bar you buy, we give a packet of life-saving food to a child in need. We eat together.
This Bar Saves Lives helps on two fronts:
Treatment: In the last decade, Plumpy’Nut® has become the most important weapon in the war on global hunger. It’s a nutrient-rich paste made from peanuts, milk powder, sugar, vegetable oils, and a mixture of vitamins and minerals. Plumpy’Nut® is revolutionary because it’s so simple. It doesn’t need to be mixed with water, cooked or refrigerated, and it has a 2-year shelf life.
Prevention: Nutributter® was designed for undernourished children below the age of two to prevent stunting—a condition caused by a diet lacking in essential calories, proteins, fats, vitamins and minerals—which not only affects a child’s growth, but also their lifelong health and productivity.